This is common when searching for products or services. When you search for things on Google, you’ll likely see a row dedicated to related images. While it may seem pointless to compete with the dozens of photos your customers may add to your business’s listing on Google Maps, Google Maps lists photos from the owner separate from customer photos, so that taking high quality pictures will be rewarded in visibility to potential customers. Good quality images help with click through rates, or the percentage of people who click or tap on your business profile from the total number of people who see your business listing. Anyone can add photos to your Business Profile, which means you’ll get a range of quality.
Top 5 considerations for your Google business listing photos That’s why taking good pictures of your business, adding alt text to photos for your business, and tagging them are essential to ranking well in search results to field more inbound sales. Photos can be tricky, especially when it’s just another data point that customers sift through when looking for high quality business services in their area. While your home service business may not be a multinational corporation, one way to build prominence is by promoting your business links on other platforms, such as social media and your website. In terms of ranking on Google, this is similar to authority. Prominence refers to how well known a business is (think national chains and multinational corporations). This is an easy way to differentiate your business and ensure customers have an easily accessible way of getting in touch with you or your business. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches. Relevance refers to how closely a business listing matches what a potential customer is searching for.
When you use Google Maps to search for anything, chances are that in addition to the quality and type of business you are trying to find, it will show you results that are in your area instead of businesses across state lines. Distance is exactly what it sounds like: how far a user is away from a business. This is why GMB prioritizes showing businesses across 3 categories: distance, relevance, and prominence. When you use Google Maps to search for something, chances are you are looking for a business that is within walking or driving distance, is related to a category of good or service you are looking for (e.g., car wash, restaurant, etc.), and something reputable.
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